A private jet-themed activation for Estée Lauder’s Ulta Beauty Conference called “Fly Estée Lauder”. We provided an interactive experience for guests to learn about the many benefits of Advanced Night Repair Serum, especially when flying from night-to-day.

Introducing the AFROPUNK x Adidas Platforum sneaker launch, where we decided to focus 100% on the shoe and empower influencers to bare their soul on social media, to show the true you...the you who Lives the F@%k Out Loud. Be unapologetically you. In body and soul. No labels, no expectations, no judgement. Featuring Jungle Pussy, Antoni Bumba and Marsha Elle.

A new makeup launch by Artistry Studios. The makeup line will feature a different city that inspired the colors and textures of each collection. The first launch was New York City. In addition, there are social videos that promote their key products and how to use them.

An Old Navy Holiday spot highlighting their fashion collection through a fun moment of white elephant gift exchange. This was a concept development for Chandelier agency and team.

The goal was to reposition, Nine West, as a lifestyle brand giving women something to buy into, not just buy. Also, to get women to reconsider Nine West for more than a functional occasion.

The projects consist of digital and instagram content that lived on their site and YouTube channel.

The goal was to revive the Staples brand shifting the creative work from focusing less on what they sell and more emphasizing why they exist. So the shift reminded consumers that Staples is your go to source for doing anything like a pro. Staples supports the professional mindset and goals.

With that, a new tagline was born - Staples. It's Pro Time.
Concept development with the MRM-McCann team.

Introducing the product launch for Aveeno Peel-off masks that are easy and fun to use in one pull. This goal was target a youthful audience with bold branding and diverse casting.

Aveeno wanted to refresh their brand to reach a more youthful audience and highlight their natural ingredients and science that goes into each product. The approach was to introduce a set of bold new colors, diverse casting, playful and candid beauty that felt authentic and relatable.

Introducing a new product launch for Aveeno Maxglow serum. In addition to the video, there are fun and educational tutorials that ran across social platforms.

To introduce the new Shiseido New Synchro Skin Foundation, a #GOMIRRORLESS campaign launched. An empowering call to action that frees women from the compulsion of constantly checking out how they look -- and the slavery, insecurity and baggage that
goes along with it.

When you know your skin looks great and you know it’s going to stay that way for hours, you’re beautiful, confident, sexy and free to pursue anything you want to. Socially, creatively, professionally and emotionally.

Creatively lead the rebranding for an agency focused on millennials and data driven creative.

Renaming the company - BLKBOX from The Strategy Collective
New brand identity (logo, colors, pattern, visuals)
Tone and voice of the company
Site rebrand & design
Social rebrand
Launch video
Agency tagline - "Get Uncomfortable.”

Indie Women is the second short film series released by The Curve Films.

THE CURVE FILMS is a production arm to NBCUniversal Integrated Media, dedicated to bringing consumer culture to life in a way that is entertaining as it is informative.

The short film features the Indie Women, who are the largest, least explored demographic of women in their late 20s and older that are independent, without kids, not married or living with a significant other.

The film includes interviews from NBCUniversal talent, experts, cmos and every day Indie Women:

Megan Hilty, a star of the NBC series “Smash,”
Alex Wagner, the host of “Now With Alex Wagner” on MSNBC
Kate Bolick, who wrote an article for The Atlantic, "All the Single Ladies"
Eric Klineberg, a professor of sociology at New York University
Claudia Cahill, chief content officer at the Omnicom Group
Cindy Gallop, Founder of MakeLoveNotPorn and IfWeRanTheWorld
Ellen Stone, SVP of consumer marketing at Bravo
Toby Barlow, chief creative officer at Team Detroit
 
PRESS:
The New York Times
http://mediadecoder.blogs.nytimes.com/2013/02/21/nbcuniversal-tells-madison-avenue-another-story-from-curve-films/ 

Y NOW is the first film series released by THE CURVE FILMS.

THE CURVE FILMS is a production arm to NBCUniversal Integrated Media, dedicated to bringing consumer culture to life in a way that is entertaining as it is informative. 

Y NOW is a 5 part documentary series featuring Generation Y through various life stages or lifestyles such as, the boomerang kid, the creative moonlighter, the wanderlust, and the stay-at-home-dad.
 
The videos were presented on THE CURVE FILMS.COM and each film featured an annotated technology revealing additional stats or information of each life stage.
 
PRESS:
The New York Times  http://www.nytimes.com/2012/04/19/business/media/nbcuniversal-to-entice-advertisers-with-filmed-researc   h.html

A digital series created for Women at NBCU, interviewing executives in 94 seconds. Like the role an NBCUniversal executive plays in the company, their strategic priorities and the latest news on their brand.

(And just in case you’re wondering, it’s “94” seconds because Women at NBCU reaches 94% of women each month.)

The integrated campaign included a print campaign, an invite for the ADC award show, a non-traditional winner's book in the form of a foldable cube.

PODS is a moving and storage company that takes the stress out of your move. They created a container called the Podzillal which gets delivered to your home and allows you to move or store things at your own pace.

Featured work: TV; print; web banners; direct marketing

An integrated campaign positioning British Airways as the London expert introducing the tagline, "Go with those who know."
 
The campaign featured English words and phrases around the city, on billboards, phone kiosks, bus shelters, cars and on their main site for airline ticket purchases.

A print ad for a fitness and weight-loss facility designed especially for women.

Developed and launched a product called Shubi, a collection of fashionable shoe bags for traveling, commuting and any toting needs.

Shubi has been sold into high profile retailers such as Selfridges, Henri Bendel, Flight001 and boutiques around the world. Also, featured as the go to product in InStyle, Lucky, Domino, Travel & Leisure, DailyCandy, The Huffington Post, Apartment Therapy, Real Simple and more. 
 
 VISIT SHUBILOVE.COM
 http://www.shubilove.com/