Y NOW is the first film series released by THE CURVE FILMS.
THE CURVE FILMS is a production arm to NBCUniversal Integrated Media, dedicated to bringing consumer culture to life in a way that is entertaining as it is informative.
Y NOW is a 5 part documentary series featuring Generation Y through various life stages or lifestyles such as, the boomerang kid, the creative moonlighter, the wanderlust, and the stay-at-home-dad.
The videos were presented on THE CURVE FILMS.COM and each film featured an annotated technology revealing additional stats or information of each life stage.
The New York Times http://www.nytimes.com/2012/04/19/business/media/nbcuniversal-to-entice-advertisers-with-filmed-researc h.html