To introduce the new Shiseido New Synchro Skin Foundation, a #GOMIRRORLESS campaign launched. An empowering call to action that frees women from the compulsion of constantly checking out how they look -- and the slavery, insecurity and baggage that
goes along with it.

When you know your skin looks great and you know it’s going to stay that way for hours, you’re beautiful, confident, sexy and free to pursue anything you want to. Socially, creatively, professionally and emotionally.